that gimaguas essence
The vibes…
It’s fresh, it’s youthful, it’s raw (I mean, the current front page, on Gimaguas’ website is really saying it all haha).
With relaxed fabrics, playful necklines and a muted colour pallet, Gimaguas holds the key to transport a girl right into a 90’s party holiday, a la spain.
Founded by…
Twins! hence translation ‘gimaguas’ - Claudia and Sayana Durany circa. 2018. The girls design the pieces gorgeously in Barcelona and proudly claim to produce right there, locally in Spain too- a trait I adore in a fashion label.
The designs are cutting edge. The Durany girls work alongside global artisans, from uk knitwear specialist Katya Zelentsova to Italian glass blower Gennaro Pepe Ciller, giving focus to a broader sense of creative, artisanal direction and new, unique perspectives.
The closet …
‘cool girl-esque’ party tops
https://gimaguas.com/en-au/products/costa-one-shoulder-top-brown
https://gimaguas.com/en-au/products/avenue-off-shoulder-top-navy
flouncy midi’s
trousers for tropics
funky (but make it chill) accessories
Spotted on…
Bella Hadid
Laura Harrier
Lila Moss
Lily Rose Depp
Thank you sm lovelies for reading this weeks newsletter. Gimaguas is truly such a cool and (possibly a little off beat?) fashion label, and I can’t wait to follow and whats next for them and their designs.
Just a little reminder too, that even though this content is a bit promotional, I love to just peruse and mostly appreciate a designers work and how others style it, and that to only purchase something if you have sat on it for a while and the piece truly resonates with you and your style (not because the latest influencer or celebrity is wearing it, or it’s a trending it piece)
much love,
xxx
ps. how do you guys pronounce ‘Gimaguas’ lol. I know, I know- I just wrote a whole newsletter on the brand, but I read it as ‘gi-ma-gwa-s’, although i’ve heard t ‘ji-ma-jwa’ ??? —lemme know!! x